Stacy Francis Quoted by The Wall Street Journal: If It’s Under $5 It’s Free
The Logic of ‘Girl Math’ and ‘Boy Math’
Stacy Francis, President and CEO of Francis Financial was quoted by The Wall Street Journal on the trending phenomenon of ‘girl math’ that has swept the masses.
“Regardless of whether you’re male or female, when you’re spending small amounts like $5, your brain doesn’t register that it could be a lot of money,” says Francis. “Even though, in reality, $5 a day is $1,825 a year,” and could be around $150,000 if invested over 30 years at 6%.
Illogical shopping math is also a diversion when prices at the grocery store, gas station, and car dealerships are noticeably higher than in recent memory. It can feel extra good these days to psychologically discount that pricey latte or trendy jeans.