Our Team

Sunaina Mehra-Syed
Partner, Chief Marketing Officer
(She/Her)
Sunaina is a Partner at Francis Financial and is deeply passionate about ensuring the firm’s brand and vision are developed and executed in ways that best serve our clients. She leads the firm’s marketing and communications strategy, overseeing thoughtful, consistent engagement with clients, trusted colleagues, and prospective clients through events, partnerships, media outreach, speaking engagements, business strategy, and educational programming.
Professionally
Sunaina is a Partner at Francis Financial and a driving force behind the firm’s growth and visibility. With more than a decade at the firm, she has played a central role in shaping Francis Financial’s brand, expanding its reach, and supporting its continued success.
She is a recognized leader in the industry, named to Crain’s 40 Under 40 for her contributions to the firm’s growth and impact, and most recently honored with a Luminaries Award for Excellence in Marketing and PR. Sunaina graduated from The Pennsylvania State University with degrees in International Politics, International Relations, and Business Administration. While at Penn State, she served as President of the South Asian Student Association and was an active member of Alpha Kappa Psi, a professional business fraternity. She began her career in marketing through internships in Los Angeles and Washington, DC, including roles at Legacy Entertainment and Global Drug Development Experts, where she worked as a production and marketing coordinator.
Sunaina leads a Provisors group within the largest national organization for trusted advisors, cultivating a community of highly vetted professionals committed to supporting clients holistically. The group is built on trust, collaboration, and shared excellence in client service.
Known for her positivity, kindness, and genuine passion for her work, Sunaina brings energy and intention to everything she does. Clients and colleagues alike value her leadership, creativity, and the culture she helps foster at Francis Financial.
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